In my late twenties, I was unstoppable—chasing big dreams and building a thriving career. But at just 29, my world shifted with a Stage 4 cancer diagnosis.

That moment changed everything. I became deeply conscious of what I was putting in my body and on my skin. Yet, finding clean, effective, and luxurious skincare felt impossible.

So, I created 11:11 Lab. Born from one of the hardest chapters of my life, it’s not just about surviving—it’s about thriving. It’s about overcoming adversity, choosing health and joy, and indulging in skincare that feels like a daily love letter to yourself.

It’s about choosing the finest, cleanest, and most luxurious products for our skin—our body’s largest organ.

Because here’s what I’ve learned: Ageing is a privilege—a gift not everyone gets to experience. So let’s embrace it gracefully, naturally, and luxuriously.

These products aren’t just skincare—they’re a reminder to choose yourself, honour your body, and glow from outside and in.

You can read more about my story here. ✨