About Us

Receiving the news of a Stage 4 cancer diagnosis makes the world go quiet. It is one of those life changing events that makes you reevaluate everything that you know.  This was true for me and the quiet was deafening, but also awakening.
Hi, I am Shaunace and I am the creator and owner of 11:11 Lab Skincare.  Thank you for being here.  I know I am so grateful to be here and share my story with you.
With the significance of the protective number 11:11, a frightening diagnosis and noticing a huge gap in the market, I felt called to create a skincare collection with the ethos of purity and sustainability.
With our epidermis being our body’s most permeable organ, and with me on a mission to only nourish my entire being, with clean and natural products, the 11:11 Lab collection was created.
The skin care market needed a shake up and 11:11 Lab is here to do that.  We offer 100% natural skin care, whilst being vegan, cruelty free, ethical, sustainable and Australian made. Energetically infused, fuelled by love and derived from nature, we are the whole package so to speak!
We are not just about nourishing our body’s with the purest of products, we are here to create a community.  A community that chooses empowerment, a community that celebrates self love, a community that is perfectly imperfect and a community where complacency is replaced with consciousness. 
Through a holistic lens, 11:11 Lab was created to be a difference maker.  A life changing event calls for a life changing brand and 11:11 Lab is here for it.
With love & Gratitude,
Shaunace xx 


To make “Me Time” a non-negotiable for all women.

11:11 Lab Skincare is on a mission to redefine beauty. We are showing up to educate, empower and shine light on the benefits on pursuing an all natural wellness regime.  We are here to show women that putting themselves and their health first is paramount to living in alignment. We believe that ‘Me Time’ is not a luxury but a daily non negotiable. We believe in you.
We will only ever offer the cleanest, ethically sourced, environmentally kind, cruelty free and vegan collection while remaining Australian Made and owned and supporting other Australian small business.




At 11:11 Lab, we believe in the following values:

  1. Authenticity: We believe in being true to ourselves and our customers. That means what you see is what you get. No filters, no smoke and mirrors. Our communication, products, and services are honest and genuine.
  2. Transparency: Being completely transparent in what goes into our ingredients, how we operate and make decisions. We want our customers to trust us and feel confident in their relationship with us.
  3. Inspiration & Empowerment: Through a story beginning with breast cancer, we hope to inspire and empower women all over the country to live the life they wish to lead.
  4. Awareness: We believe in being mindful and conscious of the impact we have on the world. Our bottles are glass or lightweight PET to carry less of a footprint and we use zero plastic when packing our orders. We are lovers of knowledge is power and becoming aware of what you put in and on your body. 
  5. Intention & Purpose: We believe in being deliberate and purposeful in our actions and decisions, in having a higher meaning and purpose behind what we do and are driven by a sense of purpose that goes beyond making money.
  6. Connection: We believe in building meaningful relationships with you, our customers, our community. Our business strives to create a sense of belonging, community, and connection, and we believe that we are all interconnected.

We are committed to living these values every day and to using them as a guide in all that we do.


That's a great question and one I would love to answer for you! I am sure that if the name, 11:11 Lab, resonates with you, you have most likely seen these numbers everywhere and feel drawn to them.
11 11 is the number of spiritual awakening, signifying that you are on the right path and your actions are aligned with your Soul’s purpose.  For me, this rings so true with my journey and I know others will resonate! It is a number that can empower you when you learn to recognise it. 
11 11 also means to become conscious and aware. In terms of skincare, this is to become conscious and aware of what you're putting on and in your body. This is why 11:11 Lab is made with 100% natural ingredients.
Proudly Australian made, owned and operated
100% natural and high quality ingredients
No Parabens or SLS
Nothing synthetic or artificial
Cruelty free
Ethical & Sustainable
    Synthetic Colours
    Synthetic Fragrances
      We believe in sourcing as many ingredients as possible from our own backyard, including places like the Outback, the Queensland Rainforests and the Eastern Coastline. Many of these ingredients are grown in their natural habitat, and are wild harvested without the use of any chemicals. Some of the incredibly active ingredients used in our products include: White Clay, Aloe Vera, Native Snow Flower, Mandarin, Collagen (derived from seaweed), Hyaluronic Acid, Q10, Peptides, Banksia Flower, Jacaranda, Lemon Myrtle, Pineapple, Papaya, Coconut, Rose hip Oil, Jacaranda, Milk Thistle, Seabuckthorn Berry, Gotu Cola, Pink Lotus, Cucumber, Olive Leaf Extract, Chamomile, Radish Root, Vitamin E, Vitamin C and more.