About Us
At 27, I was diagnosed with Breast Cancer. 2 weeks later I was having a double mastectomy and reconstruction. I recovered, went back to work, and life returned to normal.
Then, less than two years later, I was hit with breast cancer again, this time stage 4. My whole world stopped. I was the healthiest person I knew, and was doing absolutely everything I could by the books, but this time it was in my bones.
I was so scared and fearful, didn’t know what to do. More fearful of being a cancer patient than the cancer itself, I embarked upon a 40 day fast only to find my condition worsened.
Then one day I woke up with clarity. I knew exactly what I was going to do, but it didn’t matter what I chose because I knew, in my core, that what I decided was going to work.
And it did. I began to heal.
During my treatment, I was gifted a box of skincare. I was becoming very conscious of what I was putting in and on my body so I began to research the ingredients. I quickly found they were full of endocrine disrupters, neurotoxins and carcinogens.
And thus 11:11 Lab was born. 100% natural yet backed by science. Gentle on sensitive skin but with powerful ingredients to act on anti-aging!
A beautiful range of luxury skincare to accentuate every woman’s natural beauty.
Now I live a fulfilling life doing what I absolutely love- empowering and inspiring other woman, making them feel beautiful and worthy.
My dream is for every gorgeous lady in Australia to ditch the harmful chemicals and toxins, and instead receive a lovingly prepared package from 11:11 Lab that makes them feel beautiful and their skin glow, all with 100% natural products.

*100% natural and high quality ingredients
No Parabens or SLS
Nothing synthetic or artificial
Vegan
Cruelty free
Ethical & Sustainable
Parabens
Phthalates
Petrochemicals
Synthetic Colours
Synthetic Fragrances
