Because this skincare line comes with a very empowering and heartfelt story.

A story of a girl in her 20's going full speed ahead in her career, was struck down with stage 4 breast cancer at just 29.

Instead of letting the cancer get the best of her, she chose health and life over sickness and death, and used her experience to create 11:11 Lab.

These products are infused with the power of her story as everyone of us are affected by cancer in some way, whether it be ourselves or loved ones. 

But now, it represents empowerment, wellbeing and love.

11:11 Lab is a conscious skincare line aimed at empowering women to truly live their lives, own themselves, believe in themselves and love themselves.

That's why you choose 11:11 Lab.

Find out more About Us.