Best Natural Cruelty Free Skincare Routine Australia

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A Love Affair For My Skin

"Beautiful skincare range, easy to use, anti-ageing, natural products that smell divine, not tested on animals and supporting a passionate, health conscious small business owner.
My skin is loving 11:11 💗"

Morning Glow

Sleeping Beauty

Skincare Sets

Self Love

You’re going to love the way your skin feels- We guarantee it.

Intentional, Natural Australian Skin Care That Is Functional, Ethical & Magical...

Harnessing mother nature’s innate ability to heal, nourish and protect, 11:11 Lab is a collaboration of alchemy and intention.

Offering luxe, pure and sustainable skincare that has been mindfully formulated using all-natural superfoods, vitamins and minerals.

We believe in delivering real ingredients to real people for real results.

Begin your transformational 11:11 journey today.

Hi, I'm Shaunace!

Founder and Owner of 11:11 Lab.

In my late twenties, I was unstoppable, chasing big dreams and building a thriving career. But at just 29, my world shifted with a Stage 4 cancer diagnosis.

That moment changed everything. I became deeply conscious of what I was putting in my body and on my skin. Yet, finding clean, effective, and luxurious skincare felt impossible.

So, I created 11:11 Lab. Born from one of the hardest chapters of my life, it’s not just about surviving, it’s about thriving. It’s about overcoming adversity, choosing health and joy, and indulging in skincare that feels like a daily love letter to yourself.

It’s about choosing the finest, cleanest, and most luxurious products for our skin, our body’s largest organ.

Because here’s what I’ve learned: Ageing is a privilege, a gift not everyone gets to experience. So let’s embrace it gracefully, naturally, and luxuriously.

These products aren’t just skincare, they’re a reminder to choose yourself, honour your body, and glow from outside and in.

You can read more about my story